OWL University of Applied Sciences and Arts

In the project "OTL one hundred", six students examined Aicher's works, including various essays, with the question: Are Aicher's assumptions suitable for the present and the future?

The students approached his thoughts taking into account current circumstances such as advancing digitalisation, which is causing unprecedented social and technological change. After an in-depth research and the selection of their own topic, they developed solutions to question Aicher's work from today's perspective.

During the research phase, the focus was on Otl Aicher as a person who repeatedly dealt with social issues in depth and expressed in his publications uncomfortable theses and ideas as well as grievances that were relevant to him. In addition to a visit to FSB, the special exhibition "Otl Aicher: piktogramm schrift logo" in the Lippisches Landesmuseum in Detmold served as a basis for further discussion. The presentation and reappraisal of Aicher's life and work was designed and realised by nine students of architecture and interior design from the TH OWL in the previous winter semester.

Based on these results, the media production students referred to Aicher's approach and the designer's points of view in their elaborations. The project "OTL one hundred" pays tribute to Aicher and his work and makes it accessible to a broad audience.

Media production - at TH OWL that means telling stories, creating looks or creating fantastic images and innovative designs. You learn to produce media: with camera, microphone, pen, paper and of course with hardware and software. The degree programme shows what is possible with media and what they can achieve.
The structure of the course content makes it possible to acquire specific professional competence, to orient oneself and to develop skills in the different areas, depending on the focus (media design, audiovisual media, analogue and digital image worlds). The study content offered is cross-media and interdisciplinary.

The profile of the graduates covers both scientific-technical and creative-design aspects. Through the combination of these skills, they bring with them a sought-after expertise for the interwoven workflow of media products. They are experts in integrative design, audiovisual/interactive media or the field of animation and computer-generated image.