FSB is not only a household name among architects, hardware dealers, consumers and the building trade.

The values represented by the FSB brand are also common knowledge: it stands for top-quality door and window furniture in modern design. This may seem surprising in view of the fact that FSB, a typical medium-sized enterprise, has only a relatively modest advertising budget.

FSB’s success formula for communication has therefore always been to compensate for limited funds with a great variety of ideas, and to sensitise the target groups that interest us and our partners to the FSB brand by means of innovative advertising strategies and unusual public relations activities.

The FSB manual with over 500 pages, which we distribute generously, plays a prominent part in our effort to pre-sell FSB products via market communication. Here, anyone interested will find numerous hints and ideas for planning a building as well as using FSB products.

FSB also communicates on site, at the point of sale, with rotary columns and sample boards demonstrating original FSB products.